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What is "Omoeraku"?

  • 2 min read

In Japan, wood has been used for daily supplies, craftworks and art in various occasions since ancient times. Wood is still widely used for products in modern era, where we also have other materials, such as plastic and aluminum, which provide better cost performance and so are more suitable for mass production. From these wooden craftworks, we can see the Japanese “spirit” to value the tradition passed down through generations.

“Omoeraku” is a brand representing that spirit.

The Meaning of Omoeraku

Omoeraku is a brand developed by Miranda Style CO., which has been sticking to handmade production by professionals and attempting to combine traditional craftwork with modern culture.

Omoeraku is a brand developed by Miranda Style CO., which has been sticking to handmade production by professionals and attempting to combine traditional craftwork with modern culture. Omoeraku focuses on Japanese traditional culture and food culture.

The term “Omoeraku” is written as “以為” in Japanese Kanji, which means “Imagine and think”. As its name suggests, the concept of “Omoeraku” is “Imagine and think about traditional cultures and food cultures to learn, enjoy and pass them down through generations”.

Omoeraku is aiming to appreciate Japanese traditional culture and food culture and to develop new tools that help people in modern era.

Nikko cedar used in Omoeraku can purify souls and bodies

Niko cedar liquorware is one of lineup of Omoeraku and features unique shape.

Niko cedar liquorware, a lineup of Omoeraku, is a good fortune item. Masu, a square wooden box for sake, is a Japanese traditional liquorware and features its unique shape. For protection from evil and purification of souls and bodies, it is often used in ritual events and celebrations. In fact, sake tastes sharper and more flavorful when drunk from a corner of Masu.

The liquorware is individually handmade by professionals using cedar from Nikko, which is known as a world heritage. To be eco-friendly, thinned wood is partially used. The liquorware has both good design and good functionality.

The liquorware is good for gifts. They sell a set of sake bottle and Masu.

Send your feelings with “Omoeraku” gifts

Omoeraku products are the best gifts to send your love or gratitude to your beloved family or friends.

Why don’t you send your feelings with Omoeraku gifts to your beloved people?

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